ART OF LIVING     
PHILOSOPHY FOR LIFE
生活的美学   生命的哲学

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SINCE 2005
生活的美学   生命的哲学
 Art of Living  Philosophy for Life

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HEART
《生活月刊》：时代传记
一本关注心灵、提倡“心生活”，以报道人文、艺术、
时尚与商业为重点的高雅杂志
《生活月刊》所属杂志类别—高雅杂志。《生
活月刊》是一本以优雅方式报道严肃题材的高品
质综合杂志/品质杂志（Quality General-Interest
Magazine）、高雅杂志（Sophisticated Magazine）、
雅致杂志（Smart Magazine）；有头脑的时尚杂志，有
时尚感的新闻杂志。国外同类刊物：《纽约客》、《名
利场》、《纽约时报杂志》等。
Life Magazine: Portraying
the Age
Life Magazine, in coverage of humanities, arts,
fashion and commerce, advocates a spiritual life
closely linked to one’s heart.
As a highbrow magazine, Life Magazine appeals to
re?ned taste by offering serious coverage on various
subjects in an elegant fashion. It is at once a quality
general-interest magazine, sophisticated magazine
and smart magazine echoing magazines overseas
like New Yorker, Vanity Fair and NY Times Magazine.

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中和
心生活时代到来与时代脉络自《生活》创办，即以“呼
唤心生活年代”为阅读宗旨。让读者从浮躁、焦虑、拜
物、庸俗的物质主导生活空间，跨越到追求精神质量
的高雅、中和的“心生活”世界去。以道驭器，以文载
道，以美化情，以心传心，是《生活》的办刊理想，亦
令《生活》成为当今中国以至全世界唯一一本关注心
灵、提倡“心生活”的杂志。阅读《生活》将令优质精
神心生活成为可能，寻得稍安勿躁的平和宁静，可感
悟出一点心境的空明。
HARMONY
ERA OF SPIRITUAL LIFE
Life Magazine has been advocating the era of
spiritual life since its earliest days. Readers are
expected to transcend anxiety,material comfort and
fetishism into a space of elegant “Heart Living”
life.Let literature be the embodiment of Tao,and let
Tao be the guide of our lives. The beautiful moves
the soul and gathers individuals. Our concepts make
Life Magazine the only magazine in China,and even
the world, to advocate a spiritual life. Reading Life
Magazine enables you to enjoy spiritual freedom
and learn the essence of life.

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CONTENT
Portraying the Age
Life Magazine is neither a fashion magazine
?ooded with fancy pictures, nor a politics and news
magazine that tends to make readers nervous, nor a
highly exclusive magazine full of nothing but ?owery
nonsense.
Life Magazine aims to ful?ll the elites’ material and
spiritual yearnings, a quality magazine that expands
your view and offers both aesthetic and intellectual
pleasure.
Life Magazine paints portrait of the age by publishing
the most excellent nonfictional writings: profiles,
international vision, phenomena and trends, etc. By
covering the “people, places and views that de?ne
the age”, the vivid stories appeal to the readers of
material and spiritual abundance and enable them
to think more.
A magazine both interesting and serious, elegant
and energetic, Life Magazine prides on its visual
design, in-depth reportage and engaging stories,
qualities that make us an outstanding magazine in
China.
STYLE
In-depth interview and graceful writing underline
the outstanding quality of Life Magazine
Life Magazine is the leading exemplar of literary
journalism in China thanks to its first-rate
contributors ranging from artists, scholars to
professional writers and journalists. Its writings on
pro?les, international vision, phenomena and trends
set the pace of China’s non?ctional writing that just
begins to develop in the country.
Different from ordinary magazines, Life Magazine
excels at merging in-depth reportage and engaging
stories together, in order to provide ultimate
nonfictional writings. The precise details and
literary accountings with strong personal style
work together to move and inspire the readers. To
put it more specifically, Life Magazine does better
than other high-end magazines in four aspects:
Story. The other magazines tend to employ linear
narration while we put emphasis of the structure
and presentation of a story.  Depth. Life Magazine
prompts the readers to ponder on their inner selves.
International vision. We try to make observations,
narratives and explanations from a more
international viewpoint. Pluralism. We pay close
attention to the change of society and various
phenomena and trends.
内容风格
至深的采访   至美的写作
《生活》是杂志界“优雅写作”（Literary Journalism）
的领导者，汇聚顶尖艺术家、思想家、作家、记者，
出版中国最出色的非虚构写作—包括人物特写、
国际视野写作、现象与趋势写作、新新闻等。非虚
构写作在中国刚刚开始成长，我们是这个领域的
领先者。
《生活》的非虚构写作和普通新闻杂志与时尚刊物不
同，将“深度的采访报道”与“引人入胜的故事叙述”
融为—体一既强调深入至极限的采访与精益求精
的编辑，又讲究报道的叙述性、个人化的写作风格，
通过让读者感同深受的故事、通过人物塑造、通过
各种文学化的叙事方式，打动读者，启发读者。具
体而言，《生活》的非虚构写作在以下四个方面优于
其他高端杂志：更故事。一般的报刊写作是直线性的，
而我们强调故事的结构与叙述技巧。更深入。《生活》
是读者审视自己内心的“镜子”。更国际。以真正世界
公民的视角去观察、叙述、解释。更多元。我们有
更多关注社会变迁与趋势的报道。
STORY
内容定位
时代传记
《生活月刊》不是人们只翻不读的时装杂志，不是焦
虑的时政新闻杂志，不是充斥漂亮的废话的小圈子
文人杂志。
《生活月刊》是给在物质世界和精神世界都丰富又有
更大向往的精英人群沉静阅读的拥有至佳审美价值、
采编水准、阅读体验的品质杂志。
《生活月刊》是“时代传记”，刊登中国最优秀的非虚
构写作—人物特写、国际视野写作、现象与趋势写
作……通过感同身受的故事叙述展现“定义时代的人、
地方、观点”，给那些同时拥有财富和思想的读者愉
悦，也让他们思考更多。
《生活月刊》是最优美的严肃杂志，也是最有力量的
高雅杂志。最优雅的视觉设计、最深入的采访编辑、
最动人的故事叙述—这三大指标使我们在中国杂
志界卓尔不群。

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FOCUS
关注领域
影响我们现在与未来的力量
我们关注的核心领域包括：人物、世界、文化（文学、
电影、戏剧、音乐、传媒）、艺术、商业、时尚与设计、
科技、生活方式。
The energy that in?uences
the present and future
We focus on the following fields: people, world,
culture (literature, movie, theater, music, media),
arts, commerce, fashion and design, technology,
lifestyles.
愉悦、收获、地位感
《生活》给予读者的独特心理满足
1.阅读过程本身给读者带来愉悦，主要是视觉上的
美感、精彩的故事、独特的文字。
2.读者阅读后有所收获，如知识、智慧、认同感等。
3.《生活》的视觉设计、选题范围、写作方式共同塑
造了一种高贵气质，给予读者在其他杂志无法获得的
地位感。
Pleasure, rewards, sense of
status
Mental satisfaction Life
Magazine offers
1. The experience of reading the magazine
brings about pleasure, visually, emotionally and
intellectually.
2. Reading the magazine always proves rewarding:
knowledge, wisdom, sense of identity, etc.
3. The visual design, topics and writing styles perfect
the magazine’s nobility, generating a sense of
status in the readers, which is hardly accomplished
by other magazines.

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美艺
做中国最美丽的杂志
《生活》要做的是一本终极的时尚杂志，它不单单提
炼了时代的精神，
同时真实地反映了这个时代的出路和前瞻性，
而且包装新颖不落俗套。
它做到的，无人能及。是为终极。
我们以独特的灵魂与角度演绎时尚：
创造属于《生活》自有风格的Soul Fashion；
我们尊重传统的平面印刷工艺并不断创新：
创造属于《生活》独有的新杂志工艺；
我们邀请制造最美丽影像的摄影师与书写最优美的
文字作家：
创造属于《生活》的图文艺术平衡。
结合了文字及图像的精彩，
在一个世界最被关注的焦点发挥其该有的影响力，
正是终极美艺时尚杂志所担当之角色。
AESTHETICS
TO BE THE MOST EXQUISITE MAGAZINE IN CHINA
Life Magazine is devoted to being the ultimate book-
art magazine.
The magazine not only delivers the zeitgeist of the
era and suggests the future,
but also offers exquisite design second to none.
We portray fashion from a unique angle,
thus creating the Soul Fashion of Life Magazine.
We respect traditional printing technology and never
stop innovating.
We invite first-rate photographers and writers to
create a fantastic balance
between text and pictures.
The artistic design wins us deserved attention
and helps to speak for the magazine on issues it
takes up.

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NEW HERITAGE
暂新的传统
寻找中国的本源力量与它蕴藏的智慧
现在，中国正变得强大、富有，被热烈地探讨是否将
成为世界新的领导者。新一代出现在世界面前的中
国人拥有知识与技能，他们是企业家、律师、银行
家、程序员、学者、艺术家和文学家，理应重新定义中
国的形象。
我们也越来越发现真正的挑战尚未出现，除去这种
形式上的改变和暂时的消费潮流，我们是否应寻找
中国人的生活与文化的真正内在价值。我们可以在
高楼大厦里开设孔子学院，可以将四川菜连锁化，也
可以把旗袍变成晚礼服的一部分，使功夫进入好莱
坞，但除去这些符号化的转变，我们是否可以真的发
现中国文化价值观的活力与连续性，中国人内心世界
的丰富与深度—它们值得被全世界所分享。
本年度的《生活月刊》将以重新审视传统的力量与智
慧为本，探寻“中和美学”之道。
Looking for the original force
and wisdom of China
China, now becoming increasingly rich and powerful,
is receiving constant judgment as to whether it will
be the next global leader. The new generation of
Chinese, from entrepreneurs, lawyers, bankers,
programmers to scholars, artists and writers, are
rede?ning the image of Chinese by their knowledge
and skills.
However, we also discover that the changes are
to a degree nominal, as the ordinary Chinese
seem not have found the values of Chinese life and
culture. Sure, we have opened Confucius Institutes
in modern buildings and Sichuan food restaurant
chains all around the world, fused Chinese gown into
evening dress and Kongfu into Hollywood. Yet except
for these ?at symbols, have we ever made odyssey
into the core of Chinese values that are worth of
sharing around the globe?
In 2010, Life Magazine will focus on the traditional
Chinese forces and wisdom and look for the
Principle of Harmony.

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文艺复兴
一个文艺复兴的黄金时代
杂志的历史便是国家的历史。
我们所有能期望的信仰是：
那些表现着差异性、创造性和独特性的杂志。
承接20世纪至21世纪中国社会经济局面风云变幻，
我们试图呈现这个特殊时期的中国文化，
我们展开对中国的现实、艺术与诗的研究。
我们是理想主义者，但仍然懂得认清身上背负的使命。
这是一个正处于文艺复兴时期的中国。
在此连接中国的文化场域，在复兴时期的文艺状态下，
《生活》杂志亦在鼓动杂志的文艺复兴。
《生活》号召集合所有文化的力量，
抛却文艺短视，合力而为，汇于一处，
成就一个文艺复兴的黄金时代。
CHINA RENAISSANCE
AN UNPRECEDENTED RENAISSANCE
The history of a magazine re?ects that of a country.
We believe in those magazines revealing difference,
creativity and distinctiveness.
Living in the transitional period of China,
we attempt to present its culture in this particular
period by discussing its culture, art and poetry.
Idealists as we are,
we know the responsibilities we shoulder and the
dif?culties we may encounter.
For the time being, we inspire rather than celebrate.
Therefore, Life Magazine calls on all cultural forces
to work together in order to realize the dream of
renaissance.

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 COLUMN
2010年《生活月刊》
编辑方向
常规栏目：以富有中华民族文化特色的九个栏目分
类，展现升华人生境界和丰富生命形态，涵盖整全。
“天、地、人”探讨的是人与自然的关系，呈现和谐融
洽之美。
天：人与超越世界的智性关系
地：人与自然环境的和谐关系
人：人与现实世俗的存在关系
“真、善、美”追问的是人与心灵的关系，呈现潜默
超越之美。
真：心灵生活真理
善：心灵生活良知
美：心灵生活美学
“诗、礼、乐”思索的是人与社会的关系，呈现发现
感悟之美。
诗：生命的感悟与共鸣
礼：生命的文明与传统
乐：生命的艺术与创造
2010 LIFE MAGAZINE
EDITORIAL DIRECTION
LIFE MAGAZINE contains 9 regular columns
dedicated to a "Sublime State of Living" and an
"Enriched Form of Life".
These columns cover the entire spectrum of
spiritual and secular life, emboldened with a touch
of Chinese traditional culture and contemporary
aesthetic.
"Heaven, Earth & People" investigates the
relationship between Man and Nature, drawing out
the beauty of harmony and peace.
Heaven: the conscious relationship between man
and the transcendental world
Earth: the harmonious relationship between man
and the natural environment
People: the actual relationship between man and the
secular world
"Truth, Empathy & Beauty" probes the relationship
between Man and Soul, drawing out the beauty of
tranquility and transcendence.
Truth: the truth of spiritual life
Empathy: the conscience of spiritual life
Beauty: the aesthetic of spiritual life
"Quintessence, Etiquette & Muse" ponders the
relationship between Man and Society, drawing out
the beauty of discovery and awakening.
Quintessence: Life’s awakening and resonance
Etiquette: Life’s etiquette and tradition
Muse: Life’s art and creativity

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读者描述
物质世界和精神世界都丰富又有更大向往的精英人
群。我们认为，《生活月刊》的读者是在物质世界和
精神世界都丰富又有更大向往的精英人群（Rich in
Wealth and Intelligence）。《生活》做的就是去满足
这群人更多的好奇心，特别是他们对自己和别人内心
世界的好奇心。
以物质条件划分，他们28-49岁，富裕，受过良好的高
等教育，在所从事的行业占据关键位置。
以价值观和行为特征划分，他们有深度，有文化，举
止得体高雅，对生活的艺术有浓厚兴趣；他们活得认
真、时尚、也睿智；他们懂得欣赏高品质的东西，他
们对大众福祉有责任感，他们拥有纯粹的求知欲。在
生活中，他们是意见领袖；在工作中，他们是决定者。
按照VALS（价值与生活方式系统）的分类，他们属于
Innovators、Thinkers 和 Achievers。
以职业身份划分，他们是企业家、商业管理人士与
专业人士、艺术家和创意人士、知识分子、政府官
员，但他们是不粗鄙的企业家、不犬儒的管理人士
与专业人士、不幻灭的艺术家和创意人士、不偏激
的知识分子、不放弃理想的政府官员。
Our Readers
Innovators、Thinkers & Achievers
Description of Our Readers:
Elites who are rich in wealth and intelligence and
aspire to achieve more.
We believe that readers of Life Magazine are elites
who are rich in wealth and intelligence and aspire to
achieve more. We serve the need of our readers to
explore the unknown, especially the inner world of
themselves and others.
Materially speaking, they are mostly between 28 to
49 years old, affluent and well educated, and take
key positions at work.
According to their values and behaviors, they are
thoughtful, with lofty ideas and decent manners,
interested in the art of life. Always earnest,
fashionable and wise, these readers have a taste for
quality, a sense of responsibility, and a craving for
knowledge. They steer their families in life and their
companies or departments at work. According to the
classi?cation of VALS, they are innovators, thinkers
and achievers.
According to their occupations, they are gentle
entrepreneurs, loving managers, modest experts,
active artists and innovators, unbiased intellectuals
and government workers holding on to their initial
dreams.

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人口因素
? 年龄介于28~49岁之男女性的文化精英
? 高学历人士
? 高收入企业家、高管阶层
   以及其他跨界精英
? 高消费、高品位、高境界人士
出版日期
每月1日
定价
人民币50元
DEMOGRAPHIC
DEMOGRAPHIC
? Both Genders, Age Range: 28~49
? High Education Group
? High Income Professionals
   High Consumption Power
? Reined People with Highly Developed Taste
PUBLICATION DATE
1st of each month
PRICE
RMB 50.00
发行数量及城市分布
CIRCULATION AND DISTRIBUTION
华南区     South China
广州     Guangzhou   22,000      
深圳              Shenzhen     3,000                        
华东区     East China
上海      Shanghai                                                            32,000    
华北区     North China
北京      Beijing                                                 40,000      
其他     Others                                                                            3,000                                    
全国     Total                                                      100,000                    
《 生 活 》 数 据
LIFE  MAGAZINE  DATA
COMPLIMENTARY
DISTRIBUTION CHANNELS
? Leading hotel-style apartments, four-star and ?ve-star hotels;
? Airport VIP Lounges;
? Luxury car showrooms;
? Up-market Venues;
? Major private lounges and clubs;
? CEO/CFO/COO/GM of listed companies in Shanghai and Shenzhen;
? CEO/CFO/COO/GM of Chinese irms with Fortune 500 investment;
? CEO/CFO/COO/GM of top 500 Chinese joint ventures;
? Celebrities, famous experts and stars;
? Advertisers and advertising agencies.
赠阅渠道分布
? 顶级酒店式公寓及四五星级酒店；
? 机场贵宾厅；
? 顶级品牌汽车展厅；
? 时尚地标场所；
? 主要私人会所、俱乐部；
? 沪深两地上市公司CEO/CFO/COO/GM等；
? 全球500强在华投资机构CEO/CFO/COO/GM等；
? 在华中外合资企业500强CEO/CFO/COO/GM等；
? 名家、明星等；
? 广告客户及广告代理公司。
DISTRIBUTION CHANNELS
Retail 55%, Subscription 20%, Complimentary Copies 25%, Retail
Distribution Channels:
? News stands and news booths in Central Business Districts  
   account for 35% of retail sales;
? Specialty bookstores account for 25% of retail sales;
? Airports and transportation hubs account for 20% of retail sales;
? Selected convenience stores in Central Business Districts
    account for 18% of retail sales;
? Special sales sites account for 2% of retail sale.
发行渠道分布
零售占发行总量的55％，订阅占发行总量的20％，赠阅占发
行总量的25％，其中在零售渠道中：
? CBD区域精选的报摊、报亭等，
   约占零售量的35％；
? 特色书店，约占零售量的25％；
? 机场、直通车枢纽等，约占零售量的20％；
? CBD区域精选的便利店，约占零售量的18％；
? 特殊销售网点，约占零售量的2％。

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职业状况                            Occupation
国家干部 / 公务员                            Government Organization Cadres                                                 2.3%
企业主 / 总裁 / 合伙人          Enterprise Owners / CEO /Partners                                                 22.2%
企业 / 公司高层管理人员           Senior Company Managers                                                 35.5%
企业 / 公司中层管理人员          Secondary Company Managers                                                 8.1%
高级 / 中级专业人员                           Senior / Secondary Skilled Professionals                                        10.7%
个体 / 私营业主 / 自由工作者              Self-employed / Self-operating Owners /Freelance              2.1%
文化 / 媒体从业人员           Culture / Media                                                                                     12.7%
社会名流 / 名家 / 明星           Celebrities / Famous Experts and Stars                               5.3%
其他                                               Others                                                                                     1.1%
个人税前年收入                            Annual Personal Income (RMB,before Tax)
10万元以下                           Less than 100,000                    10.1%
10万元(含) ~ 20万元                           100,000 (inc.) ~ 200,000             17.7%
20万元(含) ~ 30万元                           200,000 (inc.) ~ 300,000                     29.3%
30万元(含) ~ 50万元                           300,000 (inc.) ~ 500,000                      32.7%
50万元以上                            500,000 (inc.) Or More                    10.2%
家庭税前年收入                             Annual Household Income (RMB,before Tax)
15万元以下                            Less than 150,000                    4.6%
15万元(含) ~ 30万元                           150,000 (inc.) ~ 300,000                        21.4%
30万元(含) ~ 50万元                              300,000 (inc.) ~ 500,000                           38.2%
50万元以上                            500,000 (inc.) Or More                           35.8%
单位规模                                  Enterprise Size
50人以下                      50 Or less                                      18.5%
51～100人                   51～100                                            24.3%
101～500人                101～500                                      27.5%
501人以上               501 Or More              29.7%
读者资料READERSHIP PROFILE
阅读频率                 Reading Frequency
每期都看／经常  Read Every Issue/Often               41.2%
比较经常                    Quite Often                                    36.3%
偶尔                    Occasionally                    22.5%
收藏情况          Collection
每期保存   Collect Every Issue                    85.3%
有选择保存  Collect By Selecting         13.3%
不保存                    Never Collect                    1.4%
男女比例                Gender
男                    Male                     56.2%
女                    Female                         43.8%
年龄                   Age
25以下                    25 Or Below                                      3.2%
25~34                     25~34                       29.4%
35~44                      35~44                       44.3%
45~54                      45~54                       19.4%
55及以上                   55 Or Above                                 3.7%
教育程度  Education Level
大专                     Junior College Graduate  17.2%
本科                     University Graduate       60.5%
硕士及以上   Master Degree Or Above  21.5%
其他                     Others                     0.8%

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2010年广告刊例
2010 ADVERTISING RATE
2010年1月1日生效                                        EFFECTIVE FROM JANUARY 1ST, 2010
版面四色                                                  Size / Position 4 Color                                                               人民币 ( RMB )
普通版面                                                Run of Page(R.O.P.)
全版(内页)      Full Page (R.O.P.)                                                             85,000
跨版(内页)       Double Page Spread (R.O.P.)                                                           130,000
 内页拉页       Gatefold of R.O.P. ( 3个全版 / 3 Full Pages )                 215,000
特殊版面                                                Special Position
封面拉页                             Gatefold of Front Cover                                         260,000
封底         Outside Back Cover                     215,000
封二跨版 (第一跨版)      Inside Front Cover Spread (1st DPS)                                       235,000
第二跨版                                            Second  Double Page Spread (2nd DPS)                                       195,000
第一目录对页       Facing First Content Page                      120,000
第二目录对页       Facing Second Content Page                                          115,000
书版权对页       Facing Masthead                                         110,000
编者言对页       Facing "from editor's" Page                                                         105,000
封底内页                          Inside Back Cover                                                              108,000
其他形式 Other Format
价格另议 To Be Discussed
指定版位 Available Fixed Position   +15%
汇率兑换 Exchange Rate
以当日汇率为准 Up to the currency rate
累计折扣
FREQUENCY DISCOUNT
    1?3次                                                            1?3 Insertions                                                      5%
    4?6次                                                            4?6 Insertions                                                    10%
    7?9次                                                            7?9 Insertions                                                   15%
 10?12次                                                         10?12 Insertions                                                   20%
代理佣金                                                   Agency Commission                                                   15%
广告规格
MECHANICAL SPECIFICATIONS
印刷 Printing    柯式印刷Offset
装订 Binding        胶脊订装Perfect Binding
网线 Screen    175线 (每英寸) 175 lines per inch
稿件 Material       广告电子版光盘，两张彩样稿
格式          Format    稿件原大尺寸，300dpi精度，
     CMYK颜色的PDF或TIFF文件
纸张 Paper    封面 / 封底：300gsm 哑粉纸过哑膜             Cover: 300gsm Matt Paper with Matt Lamination
      内页：105gsm 哑粉纸                                 R.O.P.: 105gsm Matt Paper
尺寸                                      Size                                                                  实际尺寸 Trim Size
封面拉页                                                         Cover Gatefold                                                                520mm(W)×376mm(H)
全版                                         Full Page                                                                 265mm(W)×376mm(H)
跨版（非前20页之跨版）                       Double Page Spread ( Any after the ?rst 20 pages )                            530mm(W)×376mm(H)
封二跨版及前20页之跨版                       2nd Double Page Spread & Double Page Spread within                    258mm(W)×376mm(H)
( 516mm(W)×376mm(H)，分为两单版，           the First 20 Pages ( 516mm(W)×376mm(H), divided into
出血位每边5mm )，每单版                      2 full pages, with 5mm for each bleeding edge ), Each
                                        Full Page of Bleeding   
出血位                                         Bleeding                                                                               每边各加3mm
                                                                                                                                                         Add 3mm for Each Bleeding Edge
订位限期                                                                  Booking Deadline                                                            出版日期前30日
                                                                                                                                                            30 Days before Publication Date
截稿限期                                                          Material Deadline                                                            出版日期前25日
                                                                                                                                           25 Days before Publication Date

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客户别册制作价目
SPECIAL ADVERTISING SUPPLEMENT PRODUCTION RATE
页数 No. of pages       人民币 ( RMB )  页数 No. of pages  人民币 ( RMB )
  8   260,000   12   330,000
16   380,000   20   430,000
24   480,000
形式 Format
骑马钉装订，随书插送小册子          Saddle-stitch; loose insertion booklet
制作包括 Production Includes
? 标准摄影及标准模特儿
? 内容撰写及版面设计
? 印刷及插送费用
? 两次免费内容或设计上之更改
* 客户特别指定之摄影、模特、纸质、形式或设计要求，以及多于两次的内容修改，将另作额外报价
? Standard photo shooting and standard models
? Copywriting and design layout
? Printing cost and insertion cost
? 2 times of free revision on design or content
* Additional costs will be quoted on speci?ed requirements set by clients on shooting, model, paper quality, special format, special
   design and more than 2 changes to content or design layout
版权 Copyright
别册的版权为现代传播集团所拥有，如欲取得版权将收取额外费用。
Copyright of the Supplement will be owned by Modern Media Group and extra cost will be charged for acquisition of the copyright.
订位限期 Booking deadline
出版日期前两个月                2 months before publication date
截稿限期 Material deadline
出版日期前一个月              1 month before publication date
付款细节 Payment
50% 款项须于订位合约签署后支付            50％ down payment should be paid after booking contract is signed
50% 余款须于别册出版日的30天内支付                50％ payment should be paid within 30 days of the supplement publication date
品牌小册子 Brochure
广告特辑 Advertorial
特色创意 Special Creation
创意广告
CREATIVE ADVERTISEMENT
除了一般基本的杂志广告外，《生活》更可以为您的品牌和产品作出度身定做的创意宣传，更全面地配合到不同的市场的推广策
略和需求，协助客户获得最强广告效益和最具影响力的宣传功效。
In addition to the standard type of advertisement, LIFE MAGAZINE can also help you tailor-make creative, unique promotions
that suit the individual needs as well as marketing strategy of different brands and products and thus help you achieve a talk-of-
the-town promotion with a strong impact on the consumers.

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刊登广告制约TERMS AND CONDITIONS
在本集团系列出版物刊登广告，按中华人民共和国《广告管理条例》的有关规定办理。
开具证明：
 有关注册商标广告，请出示商标注册证；
 药品、类药品、化妆品广告出示省级卫生厅的批准文件；
 招聘广告须经劳动部门或人事部门盖章认可；
 招生广告应有教育部门审批手续。
本报刊对广告内容和设计图形有删改或拒绝刊登权。
广告稿必须在指定截稿日期前送到本公司。
广告刊出前，其设计、内文及插图须得本报刊同意。
本报刊保留权利，可在任何时间、以任何理由拒绝或取消任何广告。
预订期过后，不得取消合约。广告客户或广告代理若取消全部或部分合约，合约其余部分的所有折扣及/或版位保障将无效。
广告客户若未能在截稿限期提供材料，本报刊有权重新使用现有的材料。
订单或稿件指示上的任何条件，无论列明与否，若与广告价目表上的规定不同，本报刊将不受约束。
在欠交广告费情况下，本报刊保留向广告客户及/或广告代理，同时及个别追讨所欠款项的权利。
All advertisements that appear in any publication of Modern Media Group must comply with The Advertising
Ordinance of the People’s Republic of China.
Certi?cates Proof Requirements :
 A certi?cate of registration must be presented when advertising a registered brand name and logo.
 Pharmaceuticals and cosmetics advertisers must present advertising approval certi?cate from the Provincial Health Department.
 Job advertising requires the approval stamp from the Labor or Personnel Department.
 School advertising must be accompanied by a certi?cate from the Education Department.
The Publisher reserves the right to revise or reject any advertising copies or graphics.
Advertising copies must be delivered on or before closing date as designated.
Execution of an advertising booking order is subject to publisher’ s copy, including display, text and illustration.
The publisher reserves the right to reject or cancel any advertisement at any time for any reason.
Cancellation will not be accepted after the booking deadline. Cancellation either in full or in part by the advertiser or the advertising
agency of a contract nulli?es all rate and/or positioning protection for the remainder of the contract.
The publisher reserves the right to repeat existing material in hand when the advertiser fail to meet the material copy deadline.
The publisher will not be bound by any conditions, printed or otherwise, appearing in orders or copy instructions when such
conditions violate the regulations set forth in the rate card.
In the event of nonpayment, the publisher reserves the right to hold an advertiser and/or its advertising agency jointly and severally
liable bills are due and payable to the publisher.