《VOGUE 服饰与美容》杂志2012年广告价格




历史更新日期:2012/9/5 14:40:27  归档日期:

2012 VOGUE China Advertising Rate Card
Position版位 X 1 X 6 X 12  X 18 X 24+
Frequency Discount Rate   5% 10% 15% 20%
Cover Gatefold // 封面折页 1,764,103        
1st Fashion double page spread before Table of Content // 目录前第一服饰特跨页 740,689        
1st Beauty double page spread before Table of Content // 目录前第一化妆品特跨页 735,214        
1st Watch double page spread before Table of Content // 目录前第一手表特跨页 740,689        
2nd Fashion double page spread before Table of Content // 目录前第二服饰特跨页 690,551        
2nd Beauty double page spread before Table of Content // 目录前第二化妆品特跨页 690,551        
3rd Fashion double page spread before Table of Content // 目录前第三服饰特跨页 690,551        
3rd Beauty double page spread before Table of Content // 目录前第三化妆品特跨页 690,551        
4th Fashion double page spread before Table of Content // 目录前第四服饰特跨页 658,062        
4th Beauty double page spread before Table of Content // 目录前第四化妆品特跨页 648,481        
5th Fashion double page spread before Table of Content // 目录前第五服饰特跨页 630,467        
5th Beauty double page spread before Table of Content // 目录前第五化妆品特跨页 630,467        
Double page spread before Table of Content // 目录前特跨页 630,467        
1st single page facing Table of Content // 第一目录旁全页 347,528        
Single page facing Table of Content // 目录旁全页 327,036        
Double page spread between/after Table of Content // 目录间/后特跨页 570,389        
Single page facing From the Editor // 编者的话旁全页 310,258 294,746 279,232 263,720 248,207
Double page spread between From the Editor & Masthead // 编者的话及版权页之间跨页 556,705 528,870 501,035 473,198 445,363
Single page facing Masthead // 版权页旁全页 303,245 288,083 272,920 257,758 242,596
Double page spread between facing Masthead & Facing Contributor//版权页与本期特约之间的跨页 545,841 518,549 491,257 463,965 436,673
Single page facing Contributor // 本期特约旁全页 299,463 284,490 269,516 254,543 239,570
Double page spread between Facing Contributor & Facing Vogue letter //本期特约与读编往来之间的跨页 530,678 504,144 477,610 451,077 424,543
Single page facing Vogue Letters // 读编往来旁全页 299,463 284,490 269,516 254,543 239,570
Double page spread before Vogue Dream Ticket //本季潮流前跨页 505,408 480,138 454,868 429,596 404,326
Single page facing Vogue Dream Ticket or In Vogue// 本季潮流旁全页 291,830 277,239 262,647 248,056 233,464
Double page spread after Vogue Dream Ticket but before 1/3 // 前1/3跨页 489,008 464,558 440,107 415,657 391,206
Single page after Vogue Dream Ticket but before 1/3 // 前1/3单页 291,518 276,941 262,366 247,789 233,214
Double page spread before Beauty // 美容单元前跨页 472,608 448,977 425,347 401,717 378,087
Single page before Beauty // 美容单元前单页 283,028 268,878 254,725 240,575 226,422
Single page facing Beauty Opening // 美容单元旁第一全页 259,924 246,927 233,932 220,936 209,130
Single page between Beauty & Well // 美容单元及时装大片间全页 246,654 234,320 221,988 209,655 197,322
Double page spread between Beauty & Well // 美容单元及时装大片间跨页 460,644 437,611 414,579 391,546 368,515
Sinle page facing Well Opening // 时装大片旁第一全页 216,604 205,773 194,944 184,113 173,283
Single page facing Art  & Living Opening  // 艺术与生活第一全页 179,059 170,106 161,153 152,200 143,247
Single page after Well // 时装大片后单页 158,155 150,247 142,340 134,432 126,524
Double page spread after Well // 时装大片后跨页 316,309 300,495 284,680 268,864 253,048
Inside Back Cover // 封三 312,047 296,444 280,842 265,239 249,637
Inside Back Cover Spread // 封三跨页 488,286 463,871 439,456 415,042 390,628
Back Cover // 封底 608,230        
Cover gatefold and OBC increased 15%,DPS before TOC increase 10% ,the rest position increased 8% based on 2010 rate.

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