“中国社会化营销创新国际峰会”将于2015年9月7日至8日于上海世纪皇冠假日酒店隆重举行。本次会议由上海希为投资管理有限公司主办。 “China Social Marketing Innovation Summit 2015” will be held in Crowne Plaza Century Park Shanghai, China on September 7-8 2015. The Summit is organized by ECV International Shanghai Co., Ltd. 2015年3月召开的十二届全国人大三次会议上，李克强总理在政府工作报告中首次提出“互联网+”行动计划，强调充分发挥互联网在资源配置中的优化和集成作用。与此同时，社会化媒体平台已成为人们日常生活中不可缺少的部分。在此背景下，利用互联网平台进行社会化营销，维护公共关系和提供客户服务已是大势所趋。 At the 3rd Session of the 12th National People's Congress held in March 2015, Premier Li Keqiang proposed the “Internet+” action plan for the first time when delivering the report on the work of the government, emphasizing on utilizing the optimization and integration roles of the Internet in resource allocation. In addition, social media platforms have become an indispensable part in people’s daily life. In this context, it has been an irresistible trend to conduct social marketing, maintain public relations and providing customer services with the platform of the Internet. 本次大会聚焦于社会化营销的实践与创新，分享社会化营销的成功实践案例，并将聚集来自互联网，电商，零售，服装，消费品，化妆品，家电数码，广告，传媒,金融，航空，电力系统及其自动化，资讯等行业的专家，共同探讨创意营销、大数据、移动互联等时事热点如何与社会化营销有机结合，旨在为各方搭建交流与合作的国际性平台，帮助企业得出切实可行的社会化营销解决方案。 “China Social Marketing Innovation Summit 2015” will focus on the practice and innovation in social marketing, share successful practice cases of social marketing and will bring together the top leaders from Internet, E-commerce, Retail, Garments, Consumer goods, Cosmetics, Home appliance digital, Advertising, Medias, Finance, Aviation, Electric power and automation, Consulting firms and so on. They will discuss how to achieve organized combination of hot topics, such as creative marketing, Big Data and mobile Internet, so as to build an international platform for communication and cooperation between different parties and to help enterprises to work out feasible social marketing solutions. 本次论坛将包括： Ø 业界知名权威精彩演讲 Ø 150+国内外社会化媒体平台及相关企业决策人交流 China Social Marketing Innovation Summit 2015 will include: Ø Wonderful Speeches by the Executives of Well-known Social Media Platform and Relative Enterprises Ø 150+ Decision Makers and Industry Authorities from Social Media Platforms at Home and Abroad 本次论坛将就如下热点话题进行深入探讨： Ø 社会化营销发展现状及未来趋势 Ø 大数据为社会化营销领航 Ø 见“微”知著：戳中用户消费痛点 Ø 以人为本的社会化营销 Ø 移动互联时代的社会化营销 Ø 多渠道的社会化营销效果评估 Ø 内容为王的营销策略 Ø 创意点燃社会化营销 Ø 社会化营销的移动力量 Ø 社会化营销新方向：视频社交 Ø 凝聚力与内容至上 Ø 从营销到赢销 Ø “互联网+”帮助传统行业的华丽转身 Ø B2B企业的社会化营销逻辑 Ø 企业社会化营销团队的SCP模式 Ø 微信承载沟通使命 Ø 互联网金融的社会化营销之道 Ø O2O的社会化营销实践 …… 更多详细内容，请登录官方网站： More details, please visit our official website: http://www.ecvinternational.com/marketing2015/ Contact Us: More Forum Information Ms. Mary Du Tel: + 86 21 66059539 ext. 623 Fax：+86 21 6605 2939 E-mail: maryd@ecvinternational.com Media Contact Ms. Remy Ge Tel: + 86 21 66059539 ext. 615 本站文章部分内容转载自互联网，供读者交流和学习，如有涉及作者版权问题请及时与我们联系，以便更正或删除。感谢所有提供信息材料的网站，并欢迎各类媒体与我们进行文章共享合作。
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