历经一年紧锣密鼓筹划,8月太古汽车集团于台湾正式全新推出中古车(台语,即“二手车”)品牌:车咕噜Kagulu,提供给消费者最透明的资讯,用科技开启中古车交易新时代。 为了宣传其“中古车快速估价服务”,车咕噜打造有史以来第一台即时估价卡车:Price Scanner,上街头和车主直接互动,为形形色色的车子一秒估出市场成交价格。“瞬间估价”不仅带给车主乐趣与惊喜,也立即引起路上民众讨论与注目。广告一推出,即在Facebook快速地病毒扩散开来,在网友及媒体间皆大获好评。 广告创意由台湾数字广告代理商Brandsugar Digital Agency完成。 Credit: Agency: Brandsugar, PARTY NY Digital Production: PARTY NY Creative Director: Masashi Kawamura, Lilila Chen, Jamie Carreiro Tech Director: Qanta Shimizu, Jamie Carreiro Art Director & Animator: Eiji Muroichi Copywriter: Lilila Chen, Shaun Su, Tobey Chen Producer: Jamie Nami Kim, Teng Chao-Ming, Tobey Chen, Account Manager: Lilila Chen Film Director: Ou Che Lun Producer: Anas Chao, Tseng Yu Chun Line Producer: Kevin Shi Sheng Director of Photography: Kedy Yu B Cam Operator: Bai Jie Li, Saint Lin C Cam Operator: Chiu Hsiao Chang Camera Assistants: Chen Mu Rong, Danny Wang, Chang Wei Ting, Sevenguns Production Assistants: Hsieh Pei Fen, Liu Shao En, Chang Ya Chun, Ouyang Lun, Chiu Yung Hsiang, Du Tsong Han, Lee Tsung Hsuin Sound Engineer: Chen Yung Makeup Artist: Pearl Kwok Casting: Claude Ku Transportation: Liao San Motorcade Truck Rental: Moving Stage Truck Operator: Jimmy Ge LED Screen: Bilis Sound Design: AMP Amsterdam Editor: Ken Rosenberg (Cosmos Street) 本站文章部分内容转载自互联网,供读者交流和学习,如有涉及作者版权问题请及时与我们联系,以便更正或删除。感谢所有提供信息材料的网站,并欢迎各类媒体与我们进行文章共享合作。
|